Pharmacy Question for the Week of April 27, 2020

Question:

What type of actions are OPDP reviewers responsible for?

Answer:

According to the Food and Drug Administration (FDA), “Office of Prescription Drug Promotion (OPDP) reviewers have responsibility for reviewing prescription drug advertising and promotional labeling to ensure that the information contained in these promotional materials is not false or misleading.” Some of the key tasks they are charged with include but not limited to: “providing written comments to pharmaceutical sponsors on proposed promotional materials to ensure clear and unambiguous communication of the laws and regulations relating to prescription drug promotion, reviewing complaints about alleged promotional violations, and initiating enforcement actions on promotional materials that are false or misleading.”